Introduction to Princess Cove
Nestled in the heart of Johor Bahru and right next to the Johor-Singapore Causeway, Princess Cove by R&F Group stands as one of the most prestigious waterfront developments in Southern Malaysia. Known for its elegant design, breathtaking views of the Straits of Johor, and world-class facilities, Princess Cove is a highly sought-after address for both homebuyers and investors. With the availability of direct sale condos at Princess Cove, buyers now have the opportunity to own a slice of this luxury development—without intermediaries, agents, or inflated costs.
This article delves into the key features, benefits, and opportunities of buying a direct sale condo princess cove, especially for local and foreign buyers seeking value, convenience, and long-term investment potential in Johor Bahru’s rapidly growing real estate market.
The Concept Behind Princess Cove
Developed by Guangzhou R&F Properties, one of China’s top real estate giants, Princess Cove is an integrated waterfront development that spans across 116 acres. It includes luxury condominiums, serviced apartments, a five-star hotel, an international marina, shopping malls, office towers, and public open spaces.
This master-planned development is designed to be a self-contained urban paradise, combining business, lifestyle, and leisure in one destination. The residential component, which includes high-rise luxury condo towers, is built to international standards with an emphasis on modern living, comfort, and panoramic views.
Why Choose a Direct Sale Condo at Princess Cove?
Buying a condo through direct sale means purchasing directly from the developer, eliminating agent fees and giving you better access to promotional packages, early-bird pricing, and exclusive unit choices.
Cost Savings and Incentives
When purchasing directly from R&F Princess Cove, buyers can enjoy:
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Zero agent commissions
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Developer discounts or rebates during promotional campaigns
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Access to flexible payment schemes
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Free legal fees or MOT (memorandum of transfer) during selected launches
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Units in new blocks or preferred views not yet available to the general market
This makes a direct purchase particularly attractive for savvy buyers and first-time homeowners looking for the best deal on a high-end property.
New and Unoccupied Units
Buying direct often means getting a brand-new, never-lived-in unit, ensuring everything—from the flooring to kitchen fittings—is in pristine condition. You’ll also benefit from the developer’s warranty on structural and internal components, which is not typically available in sub-sale or secondary market units.
Access to New Phases and Launches
Direct sale buyers can choose from the latest tower launches, often with better layouts, views, and upgraded designs. These newer phases may also come with improved infrastructure, smarter home technology, or more energy-efficient features.
Princess Cove’s Strategic Location
One of the top-selling points of Princess Cove is its unbeatable location. Situated just 1 kilometer from the Johor–Singapore Causeway, this development offers unmatched convenience for commuters, investors, and expatriates.
Highlights of its location include:
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Direct access to the CIQ checkpoint via a fully covered pedestrian bridge
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Walking distance to JB Sentral, Komtar JBCC, and City Square Mall
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30-minute drive to Senai International Airport
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Future connectivity to the upcoming RTS Link between JB and Woodlands, Singapore
For Singaporean buyers or Malaysians working in Singapore, this location provides the best of both worlds—an affordable luxury home just minutes from their workplace across the border.
Architectural Design and Unit Layouts
R&F Princess Cove features iconic twin-tower architecture, sleek modern facades, and large floor-to-ceiling windows that allow residents to enjoy sweeping views of the waterfront, city skyline, or lush gardens.
Unit types available for direct sale include:
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Studio units (starting from approx. 450 sqft)
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One-bedroom units (550–700 sqft)
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Two-bedroom layouts (850–1,100 sqft)
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Three-bedroom family units (1,200–1,400+ sqft)
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Premium penthouses with private balconies and dual views
All condos are designed with open-plan living spaces, modern kitchens, and ensuite bathrooms, complemented by high-quality finishes and fittings sourced from international brands.
World-Class Facilities and Amenities
One of the defining features of Princess Cove is its extensive 5-star amenities, built to meet the expectations of luxury buyers. As a resident, you have access to a full suite of lifestyle features, including:
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Infinity pool with waterfront views
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Gymnasium with state-of-the-art equipment
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Sky garden and sky lounge
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Children’s playground and reading room
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Function rooms, meeting lounges, and multi-purpose halls
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BBQ pits and landscaped gardens
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24-hour security with card access and CCTV surveillance
These amenities are not just add-ons but core to the community-centric lifestyle that R&F promotes—providing spaces to relax, entertain, and socialize.
Integrated Lifestyle: Marina, Mall, and More
Living in Princess Cove is more than just owning a condo. It’s about embracing a holistic lifestyle that combines residential, retail, dining, and entertainment in one connected space.
R&F Mall Johor Bahru
Located within the development, R&F Mall offers:
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International fashion brands
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Supermarkets and convenience stores
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Boutique cafés and casual dining
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Cinema and entertainment zones
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Lifestyle and wellness outlets
Residents enjoy the luxury of having retail and dining options just an elevator ride away, eliminating the need for long drives or crowded public spaces.
Upcoming Marina and Commercial Towers
The future phases of Princess Cove include:
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A world-class marina with berthing for yachts
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International office spaces and co-working hubs
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Potential luxury hotel tie-ins for visitors and short-term stays
This long-term growth plan ensures that property values in Princess Cove remain strong while offering investment appreciation over the coming years.
Foreign Ownership and Investment Potential
Malaysia’s property market is one of the most foreigner-friendly in Southeast Asia, and Princess Cove is a shining example. Foreign buyers can legally purchase freehold condominiums in the development, provided the unit price meets the minimum RM1 million threshold set by the Johor State Government.
For international buyers, Princess Cove offers:
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Freehold titles for long-term ownership
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High rental demand from expats and Singaporean tenants
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Capital growth as infrastructure around Johor Bahru matures
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Eligibility for Malaysia My Second Home (MM2H) residency
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Hassle-free management via property management services
Attractive Rental Returns
Due to its prime location and premium appeal, Princess Cove units enjoy strong rental yields, particularly for fully furnished units leased to business travelers, expats, and CIQ commuters. Buyers can opt to engage professional property management to handle rentals, tenants, and maintenance, creating a truly passive income stream.
Payment Plans and Financing
Direct sale purchases from R&F typically come with attractive financing schemes, including:
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Low booking fees (often as low as RM5,000)
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Down payment assistance or staggered payments
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Bank tie-ups for easy mortgage approvals
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Interest-free construction period (for under-construction units)
These options make it easier for both local and international buyers to secure their unit with minimal upfront cash.
Testimonials from Buyers
Many residents and investors have praised Princess Cove for its:
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Excellent location and easy access to Singapore
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High-quality workmanship and finishes
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Well-managed facilities and responsive building management
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Safe, secure, and community-oriented environment
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Value-for-money when compared to Singapore properties
Such positive word-of-mouth continues to bolster the development’s reputation as one of the top-tier investments in Johor Bahru.
Conclusion: Is a Direct Sale Condo at Princess Cove Right for You?
Whether you’re a first-time buyer, a seasoned investor, or an expatriate seeking a home near Singapore, a direct sale condo at Princess Cove offers an unbeatable combination of luxury, convenience, and value. From its iconic design and resort-like amenities to its unmatched location by the Causeway, Princess Cove delivers a lifestyle that few other developments in the region can rival.
With direct purchase options, buyers can maximize value, reduce costs, and access exclusive units while enjoying the confidence of dealing directly with the developer. As Johor Bahru continues its transformation into a vibrant economic and residential hub, owning a condo at Princess Cove isn’t just a home—it’s a smart investment into the future.
Now is the time to explore the opportunities at Princess Cove, where urban sophistication meets waterfront elegance—all available to you, directly from the source.
