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Choosing the Best eCommerce SEO Agency: Tips and Advice

Is your New Year’s Resolution for 2024 to generate higher organic impressions, traffic and sales for your eCommerce website?

If so, and you’re looking into hiring an eCommerce SEO agency, these tips and suggestions might be able to help you pick the best one.

Choosing the best eCommerce SEO agency will save you money and generate you better results in the long run. Here are some things you should know.

Don’t Do Cursory Research

You should absolutely look into the top spots of the organic search engine results to help you choose an agency for your business, as the organic results are the proof of the pudding, but don’t just rely on that.

Take the top two or three that appeal to you, and ask them about their process, and let them know your goals. Only proceed with the few that handle your concerns professionally and fully.

Take It from Customers

Don’t listen to puffery from the source. It’s guaranteed to be biased. Instead, take your recommendations from customers themselves.

Scan the SEO company’s website for reviews and testimonials and pay as close attention to the less-than-stellar ones as you do to the good ones.

Also, take the reviews that appear on their website with a grain of salt. You should also look for reviews and testimonials on social media and on Google, Yelp, Clutch, or other third-party platforms. These may be more honest (and less positively curated) than those that appear on their websites.

Check for Industry and Platform Specializations

Most eCommerce SEO companies will be more or less proficient with all of the major eCommerce platforms, including WordPress (and WooCommerce), BigCommerce, Shopify, Magento, and Volusion.

If you are built on a different one, make sure they know how yours works before proceeding.

Secondly, though it’s not entirely necessary to hire an SEO company that specializes in marketing strategies in your industry, it definitely helps, especially if content marketing is a part of the package. Blog posts written by an agency with experience in your industry will be more credible and more effective, than those produced by an agency that does not have that specific experience.

Get Your Data from Case Studies

All things being equal, if you can find an SEO company that publishes case studies with real data, that’s a better one to hire than one that doesn’t.

Moreover, the case study should include actual figures that detail the SEO process and how, specifically, online visibility improved for the client in question.

This means real figures on increases in keyword rankings, organic impressions, clicks, sessions and of course conversion rates and sales.

Know How Much You’re Willing to Spend

You have to establish a budget before you can actually hire a company to do keyword research and implement an eCommerce SEO strategy for your company.

Also, make sure you account for all projects for your online store before reserving any for digital marketing. All these parts have to work together and if you need to save some for web design or landing page development, make sure you account for it.

And, all things being equal, the best eCommerce SEO agency will also work with designers and developers as a part of their in-house team so they might be able to bundle your project together and save you a little.

Finding the Best eCommerce SEO Agency

Some of the tips covered here will help you find the best eCommerce SEO agency, but like all things in life, if it’s worth having (and it is) it won’t come easy.

Now you actually need to do the legwork. Take your time and buckle up for the long haul. SEO is a long term process but the results are well worth it.

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