5 Best URL Shorteners to Help You Save Space


URL shorteners create compact links that enhance readability and save space on text, social media posts, or printed materials. They’re especially helpful on platforms with strict character limits, such as Twitter.

Most URL shorteners also come with link engagement tracking features that help businesses understand their audience. This information empowers them to adjust and optimize future marketing campaigns.

1. Bitly

Bitly is a standout in the competitive space of URL shorteners. Its suite of tools goes far beyond link condensation and include a range of features such as customizable links, powerful analytics, QR code generation and dedicated link-in-bio pages.

For marketers, these tools make your links more shareable, memorable and less likely to be mistyped by users. This is important as it can help increase click-through rates and boost brand recognition.

Bitly’s customizable back-half allows you to replace a random alphanumeric slug with a specific message or call-to-action, further personalizing your shortened link. It also enables you to add UTM parameters so that you can track and report on link performance. The service is reliable and offers scalability, making it a great option for individuals and businesses alike.

2. Hootsuite

Hootsuite is a social media management tool that’s used by over 18 million people worldwide. It offers a lot of features that save time and money, including advanced scheduled posting and calendar tools. It also has more than 150 app integrations, allowing you to connect it with CRM tools, self-hosted WordPress sites and other software. Users can also use saved replies, a feature that makes it easy to answer repetitive questions quickly and efficiently.

Another cool feature is the ability to post to Facebook, Twitter and Instagram all at once. This can be a lifesaver for busy marketers, especially those working for essay writing or for client campaigns. However, Hootsuite isn’t perfect. It has a steep learning curve, and the platform can be overwhelming for new users. Plus, some extra apps cost a monthly fee.

3. Googly

Googly (also googly, gloogle or glogly) is a cricket delivery bowled as if to break one way but actually breaks the opposite. It was supposedly invented by Australian bowler Geoff Warner in a match in New Zealand, although the etymology of the word is disputed.

Googly is a great example of the absurdity of life. It demonstrates that nothing matters, and anything goes. It’s an approach to life that if we all embraced, it would make the world much happier. A good counter to the nihilism that’s so popular in our times is embracing the absurdity of it all!

4. Bitly’s QR Code Generator

A URL shortener is an underrated tool in any marketing arsenal. It can turn a long, unwieldy link into a short and readable URL at the click of a button, and it can also help meet certain character limits for social media posts and make linking and tracking performance seamless.

Using Bitly’s QR Code Generator, marketers can create and customize dynamic QR codes for their marketing campaigns. They can nurture people who scanned their codes and serve them retargeted ads on platforms like Google and Facebook.

Adding a tracking code to your custom URL shortener lets you know how many people are scanning your code, where they’re from, and what device they’re using. That’s valuable intel, especially for print marketing campaigns. Bitly recently acquired Egoditor, the leading QR Code platform, to launch its all-in-one customer connection platform.

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5. Rebrandly

Rebrandly is cloud-based software that offers a free plan for users to get started. It features a number of tools to help you create personalized short links and optimize your digital marketing campaigns.

Link shorteners make it easier for brands to share and distribute content. They convert long, complex URLs into shorter ones that are more readable and easier to type. This helps boost brand trust and visibility.

Moreover, it makes it easier for marketers to track clicks and gain valuable data about their audience. The benefits of using a URL shortener are many, but it is essential to find one that suits your specific needs and budget. Consider factors like the number of short URLs you need and the type of tracking options you want to use.

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